A study of relationship between PE ratio and stock market investment decision in Nepal

1. Introduction
If you win a lottery with million amounts, then decide to invest that money in a stock market. How would you decide to purchase the particular company’s stock?

Stock market is highly volatile and it is quite difficult to predict future phenomena to make a good stock market investment decision. Many researchers have suggested that Price Earning (P/E) Ratio is a tremendous tool of stock analysis. The P/E Ratio can be calculated using share price and dividing it by the company’s earnings per share. The Price Earnings provide an idea that what potential investors are willing to pay for the company’s earnings. The higher the PE means the market wants to pay more to the company’s earnings with an expectation that high growth in the future and vice versa.

There are several research conducted in many countries regarding relationship between Price Earnings Ratio and stock market investment decision. However, in the context of Nepal, very few studies have done in terms of PE ratio. Even these studies have not showed relationship with investment decision.

This research particularly focuses to show relationship between PE ratio and stock market returns in Nepalese companies, to demonstrate influence of PE ratio to make sound stock market investment decision in Nepalese stock market.

2. Literature Review
There are  Basu’s (1977-1985) an extensive study on listed on the New York Stock Exchange (NYSE) for the period between 1957 and 1971 finds that PE ratios on average earn significantly higher and risk-adjusted rates of return. But in this study, researcher avoids those companies which has PE ratio close to zero or negative. Similarly, Damodran (2006) also indicates that ‘other thing remains equal’ positive relationship between PE ratio and growth of the firms and states that higher growth firms have higher PE ratio. Of course, other things are difficult to hold equal since high growth firms, tend to have risk and high reinvestment rats. Further, H. Solanki (2014) also concludes after analyzing 100 Indian listed companies that investing in low P/E stocks creates sound possibility to generate better returns. This study shows that performances of least P/E stocks are much better in compare to higher P/E stocks. But this study limited up to BSE-100 indices. If more indices will be taken then there will be more accuracy in results and conclusion.

PE ratio can be an effective investment strategy and has great influence on stock market investment decision. A sixteen years (1994-2010) study done by Tze San On and others (2010) in Malaysian stock exchange (KLCI) explores that the PE ratio could have been employed to build successful investment strategies in predicting stock market. This research suggests that high level of Price Earnings Ratio can lead an increase in future stock performance. This study has tested only on whether PE ratios could act as an indicator of economic recessions and unfavorable market conditions in the coming future. Even a research in Pakistan chemical industry, which has been done by Afzal and Tahir (2012) also reveals that PE ratio is an effective decision making tool. But this research is only based on chemical industry and hard to generalize in other context.

In the context of Nepal, there are few studies have been done by some researchers in finance; however, there is no any academic research regarding PE ratio.  Joshi (2012) has done the research both Nepalese banking and non-banking sectors and reveals that dividend per share is a main motivating factors to invest in the Nepalese financial sectors. Even the Earning per share (EPS) is not important factor to determine the stock price. This study focuses only to show the relationship between dividend per share and decision to make investment in a particular company. On the other hand, Phuyal and sharma (2013) and Mahat (2007) have done some studies regarding volatility of stock price and risk associated with it. They mention that high volatility price indicates high risk in investment, but they fail to mention the reasons of volatility of share price such as PE ratio. Bhattarai a Nepalese finance analyst says in national newspaper ‘Kantipur daily’ (2011) that the ideal number of PE ratio in Nepalese Banking Sectors 15 is justifiable. He also adds in that article that despite the higher PE ratio investors are interested in investing in stock in those companies that has high goodwill and strong corporate governance. Bhattarai states a justifiable PE ratio and its relation with investors’ interest on stock purchase; however, he is not able relate how PE ratio motivates to make investment on stock market.

In order to evaluate investment opportunities in the stock market the price-to-earnings ratio is an important financial metric. Many authors and researchers make enormous efforts to study this including Basu (1977, 1983) Doran et al (2010), Afzal and Tahir (2012),  Wan- Ting (2013), and H. Solanki (2014) show that there is direct relationship between PE ratio and stock price, which has great influence in stock market investment decision. However, there is no any academic research regarding PE ratio conducted in Nepal.  Only some studies regarding stock and risk are found for literature. Paudel (2002) also highlights that the stocks of commercial banks and other big corporations have been traded in Nepalese stock market and Mahat (2007) adds that Nepalese stock market is highly volatile and risky. If investors do not know how to protect themselves from potential loss, they can miss their huge stock market investment.

3. Significance of the Research       
P/E ratio has a crucial role in the investment community and this ratio reflects the market’s expectation of future growth and firm risk (Wan-Ting, 2013). There are several studies regarding PE ratio and stock price (for example, Damodran, 2006, H. Solanki, 2014) as well as PE ratio and its effect on stock market investment decision (for example, Tze San On and others, 2010, Afzal and Tahir, 2012) in different countries. However, it is not found any solid research in this topic in Nepal. Some research regarding the motivating factors of stock market investment, risk and return, volume of stock trading and its effect on future price of stock have done but have not concern to PE ratio. This paper can obviously be worthy for those investors in Nepal who are taking risky stock market investment decision without analyzing proper financial analysis (PE ratio). Since, this study can significantly contribute not only as a further study of PE ratio (Investment decision making theory) but it may be also prior study of PE ratio and its relationship with stock market investment decision in Nepalese stock market. 


4. Research Design
Methodological Framework
The main aim of this study is to examine the relationship between PE ratio and stock price of Nepalese companies and to demonstrate the influence of PE ratio on stock market investment decision in Nepal. Moreover, purposefully, this study is related with explanatory studies. It will explain the relationship between variables such as relationship between PE ratio and stock price, and PE ratio with stock market investment decision making.  Studies that ascertain causal relationships between different variables can be termed explanatory research (Saunders et. al, 2009)

Denscombe (1998) explains to positivism that the aim of social research to discover the patterns and regularities of the social world by using scientific methods.  This study is going to show a relationship between PE ratio and Stock price. First, it is required to calculate PE ratio of the companies and to link calculated ratio with share price based on the published financial report. In addition, to present an effect of PE ratio in making stock market investment decision in practice, it is required know how an investor personally analyses PE ratio before to buy the stock of the particular company.

Researchers simply can select a research method that fits their purposes (Weber, 2004). Positivism is considered for this research question where universally accepted accounting formula and quantitative analysis methods will be used.  It also accepts the assumption that researcher is independent of and neither affects nor is affected by the subject of the research (Remenyi et al. 1998:33).

Strategy:
Financial statements of the listed companies and personal experience of investors will be gathered in this research. Since this research will consider mixed method of research.  A combination of quantitative and qualitative research is called mixed method (Johnson and others, 2007).

Strategically, this study is based on document-based strategies (Secondary data methods) where published financial statements of different listed Nepalese companies will be collected to establish relationship between PE ratio and stock price. In addition, to illustrate influence of PE ratio to investors while making stock market investment decision interaction-based strategies will be considered. For this, survey with semi-structured questionnaire will be held to collect data.

Profit, share price and number of issued share are required to calculate PE ratio (Bondt and others, 1985). Since, it is impossible to collect primary data from each company to calculate PE ratio. Moreover, to present an influence of PE ratio on stock market investment decision, an interaction-based interview will be held. Interaction (Semi-structured questionnaire) with respondents provides an opportunity to discuss with them, and it also prevents the interview to be out of topic.

Sampling: Primary and Secondary Data:
Researchers prefer sampling, if it is impractical to collect data from the entire population, time and budget constraints. However, it does not mean that more useful information can be collated from census rather than sampling. Sampling also provides valid information to a population (Saunders et al, 2009).

Firstly, in order to calculate PE ratio and show its relationship with stock price, financial Statements of listed companies in Nepal will be collected. This can provide factual data of the companies.

Nepal stock Exchange ltd (NEPSE) is a registered company where four hundred and thirty seven (437) listed Nepalese companies’ stocks are traded (NEPSE, 2015).  Therefore, the population of this research is the NEPSE listed companies. NEPSE classifies listed companies based on their nature such as banking (29), hotels (4), development banks (105), hydropower (7), finance (69), insurance (22), and others (201).

Non-probability sampling method will be used to select two hundreds (200) companies out of four hundred thirty seven listed Nepalese companies. However, all commercial banks (29) will be included in sampling. This priority in sampling is given to banking because commercial banks stock transactions carry more than sixty percent transactions at NEPSE (NEPSE, 2015). Similarly, listed Hotels and hydropower are very few in numbers. Therefore, four hotels and seven hydropower listed companies will be included in sampling. Rest of samples will be selected by ensuring at least thirty percentages of each sectors are representing in sample.

Secondly, this study also demonstrates the influence of PE ratio to investors on making the stock market investment decision. This study is going to collect the data to show how PE ratio can influence to buy the stock in Nepal. Since, all individual investors in Nepal are population of this study.

However, in order to collect data from that population, researcher selects NEPSE house to collect information from investors or potential investors. Under judgmental sampling, respondents will be selected from hundreds of visitors including professional visitors, intermediaries and other visitors (750 visitors in average daily: NEPSE, 2015). Five hundred (500) respondents will be sampled to ask semi-structured questions. Researcher wants to collect information from not only professional investors and intermediaries but also other causal visitors.

Interview with semi-structured questions will be held. Questions include very basic things to gather information about respondents understanding about PE ratio. Similarly, there are other questions such as how they consider PE ratio to make investment decision on stock market, how their investment decision may change with the change in PE ratio of companies, and how they relate PE ratio and stock market investment decision.

Semi-structured questionnaire allows interviewee to talk freely throughout interview, at the mean time it also facilitates to researcher to ask cross questions as per requirement. Since, there is high possibility to get less error information from the respondents.

In order to obtain high response and accurate information from respondents, at the beginning of the interview a clear purpose of this study and how this study can help you in the future will be explained briefly. Moreover, for their time contribution (around half hour), $50 amount of money will be also offered to ensure that respondents provide enough time to talk with researchers.

Based on the answers of the respondents the information will be analyzed to show the pattern of influence of PE ratio on stock market investment decision.

Data Analysis and Control Variable:
To calculate PE ratio the accounting formula (Appendix 1) will be used. Similarly, regression analysis will be used to present a relationship between PE ratio and stock price. However, there are some control variables that may influence the output of the research. According to Bennet and others (2011) there are other factors rather than PE ratio to make investment decision. They explains that  factors such as recommendation by investment analysts, broker and research reports, friends, family and peers also plays significant role to make investment decision on stock. Similarly, in the context of Nepal, Bhattarai (2011) also states that investors are interested in investing in stock in those companies that has high goodwill and strong corporate governance rather than consideration of PE ratio.


Reliability and Validity:
Firstly, information will be collected from audited and published financial statements. Similarly, accounting formulas and quantitative technique will be applied to analyze the data. Secondly, this study has designed semi structured questionnaire to ensure that researchers has an opportunity to ask cross questions to avoid false information.

Construct validity is used to ensure that the measure is actually measure what it is intended to measure (i.e. the construct), and not other variables (Saunders et. al, 2009). This study is focus to gain information regarding PE ratio and focus to analyze to show its relationship with stock price and its effect on decision making. Therefore, the measure is actually assessing the intended construct, rather than an extraneous factor.

Since, audited and publically published financial statements are obvious source of information to calculate PE ratio of the companies. Similarly, NEPSE house is one of the best places where investors or potential investors visit daily.

This study includes representatives from all subgroup to increase the external validity of the output.  Campbell (1966) explains that external validity seeks for generalizability; to what populations, settings, treatment and measurement of variables are in the center of research for external validity. In sampling process, researcher will cover financial statements (200 companies’ statements) from all subgroups as mentioned by NEPSE. Similarly, for survey, respondents will be selected not only professional investors but also intermediaries and causal visitors.

Since, this study will concern to minimize errors both in collection of information and analyze the information for the acceptable output.

Ethical Consideration and Limitations
This study is serious about the ethical matters. Researcher will request to visitors at NEPSE to participate voluntary but they will not be coerced. Similarly, respondents will be informed clearly regarding propose of research and questions to be asked before starting. Confidentiality is another matter while in collecting data for both primary and secondary sources, and it also should be highly respected. The participant will remain anonymous throughout the study and researcher will also deal with person’s right service.

However, this study has certain limitations. This study will gather secondary data mainly. Since, it relies on the published financial statements of the companies. Similarly, researcher will go to collect data at NEPSE just a day. Hence, a single day’s data collection may not represent to all investors in Nepal.  Lastly, the researcher has specifically investigated the relationship between PE ratio and stock price and its effect on investment decision e only in the Nepalese context.

5. Conclusion
In conclusion, this study basically intends to find out the relationship between PE ratio and stock price and effect of PE ratio on stock market investment decision in the context of Nepal. Several studies regarding PE ratio and its relationship with other variables have been done by academic researchers in other countries such as India, Malaysia, United Kingdom, and USA; however, there is no any such study in the context of Nepal. This study has significance contribution not only theoretical to establish relationship between PE ratio and stock price of Nepalese companies but also provide a confidence to potential Nepalese investors to analyze stock by using PE ratio before to make stock market investment decision.

This study basically based on accounting PE ratio formula and regression analysis. However, in the future, other researcher may apply other quantitative technique such as correlation to analyze data. On the other hand, this study based on one day survey in a particular place. Since, future study can cover the more demographic respondents to make more reliable outcome of the research in the same topic.

 In addition, PE ratio may not influence stock market investment decision. According to Bennet and others (2011) and Bhattrai (2011) there are other variables that night affect stock market investment decision such as recommendation by investment analysts, family, friends, and so on. Therefore, variables other than PE ratio that affect investment decision might be areas for future studies.







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APENDIX -1
Price earnings ratio = Share price /Earnings per share

Earnings Per share = Net Profit after Tax/Total Numbers of Issued Share

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